Impossible to Ignore - Creating Memorable Content to Influence Decisions by Carmen Simon
Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, Ph.D., reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion:1. Create cues that attract attention and connect with your audience’s needs 2. Use memory-influencing variables to control what your audience remembers3. Turn today’s intentions into tomorrow’s actions this practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you’re giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people’s hearts, stays in their heads, and influences their decisions. It’s not just memorable―it’s Impossible to Ignore.
A Student's Guide to Communication and Self-Presentation - Recommendations, Relationships, Résumés, and Interviews by Monica Reinhard-Gorney, Perk Musacchio
The guide will help you navigate day-to-day interactions, prepare for interviews, cultivate emotional intelligence, and more. With numerous opportunities for participation and reflection, this book encourages you to examine your current communication and self-presentation skills in an effort to improve upon them and, ultimately, set yourself apart from the crowd. A Student's Guide to Communication and Self-Presentation is part of the Cognella Series on Student Success, a collection of books designed to help students develop the essential life and learning skills needed to support a happy, healthy, and productive higher education experience. Monica Reinhard-Gorney is a certified school counselor and has 18 years of experience working with high school students in private and public settings. She has worked with students individually and in seminar settings, helping them prepare for undergraduate and graduate school admissions. She has an undergraduate degree from Bryn Mawr College and a master’s degree from the University of Pennsylvania. Perk Musacchio is a retired elementary and special education teacher and has over 40 years of experience in the world of education. After retirement, Perk started Skills2Soar, LLC, an educational consulting company. She earned her undergraduate degree from West Chester University and her master’s degree from Temple University.
Seven Secrets to Superior Presentations by Chuck Roberts
No fear Speaking by Joe Yazbeck
In No Fear Speaking you'll discover: • Effective tips and exercises to build your confidence and presentation skills • The secrets great speech makers use to captivate and inspire audiences • The 8 biggest mistakes most speakers make and how to avoid them • Why audiences seek speakers who are authentic human beings vs. slick and synthetically polished. Whether you are speaking to influence large groups, presenting to win a sales contract from a small group, or on the public speaking circuit, you will find that No Fear Speaking offers a wide variety of innovative tools, useable tips, and resources to help you become a more dynamic and commanding speaker. With No Fear Speaking you'll discover how easy and natural it can be to inspire and influence any audience! Joe Yazbeck Creator of the No Fear Speaking System, and Founder of Prestige Leadership Advisors and Heartbeat Productions, Joe has enjoyed over 30 years of developing talent in business and the arts. Joe continues to dedicate his energies to speaking internationally and providing professional training for leaders globally to communicate confidently and lead effectively.
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