Impossible to Ignore - Creating Memorable Content to Influence Decisions by Carmen Simon




A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory―and impact their decisions.
Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, Ph.D., reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion:1. Create cues that attract attention and connect with your audience’s needs 2. Use memory-influencing variables to control what your audience remembers3. Turn today’s intentions into tomorrow’s actions this practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you’re giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people’s hearts, stays in their heads, and influences their decisions. It’s not just memorable―it’s Impossible to Ignore.



A Student's Guide to Communication and Self-Presentation - Recommendations, Relationships, Résumés, and Interviews by Monica Reinhard-Gorney, Perk Musacchio




No matter how skilled you may be in your area of study, interpersonal skills and the way in which you present yourself to those around you are paramount to your success. A Student's Guide to Communication and Self-Presentation: Recommendations, Relationships, Resumés, and Interviews is designed to help you develop the communication, interpersonal, and self-presentation skills required to successfully interact with instructors and peers during your academic career, and managers, colleagues, and teams in your post-graduate, working life.
The guide will help you navigate day-to-day interactions, prepare for interviews, cultivate emotional intelligence, and more. With numerous opportunities for participation and reflection, this book encourages you to examine your current communication and self-presentation skills in an effort to improve upon them and, ultimately, set yourself apart from the crowd. A Student's Guide to Communication and Self-Presentation is part of the Cognella Series on Student Success, a collection of books designed to help students develop the essential life and learning skills needed to support a happy, healthy, and productive higher education experience. Monica Reinhard-Gorney is a certified school counselor and has 18 years of experience working with high school students in private and public settings. She has worked with students individually and in seminar settings, helping them prepare for undergraduate and graduate school admissions. She has an undergraduate degree from Bryn Mawr College and a master’s degree from the University of Pennsylvania. Perk Musacchio is a retired elementary and special education teacher and has over 40 years of experience in the world of education. After retirement, Perk started Skills2Soar, LLC, an educational consulting company. She earned her undergraduate degree from West Chester University and her master’s degree from Temple University.


Seven Secrets to Superior Presentations by Chuck Roberts


Whether your objective is to persuade, inform, motivate, or entertain others, the seven secrets to presentations that are revealed in this book will show you how to leverage science in a way that produces desired outcomes a higher percentage of the time, more rapidly, and at a lower cost. These techniques have the power to change your life because they are applicable in a wide range of scenarios from formal presentations designed to win contracts in business, to presenting ideas to your boss or board of directors, making presentations at technical conferences, communicating with employees, and in one-on-one routine conversations.


No fear Speaking by Joe Yazbeck





Does the idea of public speaking make you break out in a cold sweat and want to run as far from a podium as possible, or do you see it as an exciting opportunity to inspire and influence others through the artistry of your speech? In this book, longtime master coach, performer, and founder of the No Fear Speaking System, Joe Yazbeck, will show you step-by-step how to create and deliver powerful presentations, master the artful science of public speaking, and deliver impact speeches.
In No Fear Speaking you'll discover: • Effective tips and exercises to build your confidence and presentation skills • The secrets great speech makers use to captivate and inspire audiences • The 8 biggest mistakes most speakers make and how to avoid them • Why audiences seek speakers who are authentic human beings vs. slick and synthetically polished. Whether you are speaking to influence large groups, presenting to win a sales contract from a small group, or on the public speaking circuit, you will find that No Fear Speaking offers a wide variety of innovative tools, useable tips, and resources to help you become a more dynamic and commanding speaker. With No Fear Speaking you'll discover how easy and natural it can be to inspire and influence any audience! Joe Yazbeck Creator of the No Fear Speaking System, and Founder of Prestige Leadership Advisors and Heartbeat Productions, Joe has enjoyed over 30 years of developing talent in business and the arts. Joe continues to dedicate his energies to speaking internationally and providing professional training for leaders globally to communicate confidently and lead effectively.

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